Do we really know what we want?

Henry Ford is famously quoted for saying "If I asked the people what they want, they would have asked for a better horse." Funny but probably true. There is a paradox in choice where, at some point, there is too much choice and people just take anything.

In this funny but educational video, Malcom Gladwell tell us about Howard Moskowitz, an American market researcher and Psychophysicist, who is responsible for Prego's perfect sauces and the creation of "extra chunky"...

It's also interesting becuase it highlights the new commercial, social, and socio-economic thinking; there is no "standard" consumer, we're not robots.